It is also known as artificial jewellery, imitation jewellery, imitated jewelry, trinkets, fashion jewelry, junk jewelry, fake jewelry, or fallalery. Many people are wearing jewelry that has the look and feel of solid gold but costs a fraction of the price. Called Lifetime Jewelry, it has an outer gold plating that is 20 times thicker than traditional gold plated jewelry. Gold plated jewellery means that it has a very light layer of gold (0.05% of actual gold or less) on top of a base metal. The base metal is usually copper, brass, nickel, aluminium, or even a mixture of various metals.